Belron, the parent company of Autoglass, is using Radian6 from Salesforce.com to find out what people are saying about it on social media sites. Naz Latif, group social media manager, said the company monitors threads of conversations looking for negative and positive customer feedback.

Read more http://www.computerweekly.com/Articles/2011/09/19/247934/case-study-autoglass-uses-radian6-from-salesforce-to-improve-customer-service.htm